Areas of Expertise

Working alongside clients to define and achieve their goals, Connie and her team bring and wealth of expertise in the following areas:

 Marketing Communications

• Creating strategic marketing plans in line with budget and goals
• Managing marketing efforts across channels
• Developing consistent messaging for target audiences
• Establishing audience development plans
• Integrating grassroots and social media marketing strategies
• Providing marketing communications training
• Strategizing social media marketing campaigns

Media Relations

• Developing media strategies and messaging
• Crafting news releases or media advisories
• Distributing releases to target media
• Pitching story ideas to target media
• Generating earned media coverage

Partnerships

• Developing valuable business and community partnerships
• Providing connections and resources
• Building meaningful relationships
• Assembling talented marketing communications teams

History

Connie launched her own marketing communications consultancy in 2009. Her first clients included Cirque du Soleil, the Science Museum of Minnesota, Sesame Street Live, Circus Juventas and the Ordway. In recent years, the Twin Cities Jazz Festival, One Voice Mixed Chorus, Park Square Theatre, Festival of Nations, IndiaFest of Minnesota, the Lowertown Blues & Funk Fest, KBEM Radio, JazzMN Orchestra, Oratorio Society of Minnesota, and a number of other organizations and artists have been added. Her projects are supported by team of talented marketing professionals who work under her direction.

Prior to venturing out on her own, Connie was the Director of Marketing at the Ordway Center for the Performing Arts and prior to that she was the Marketing and PR Manager for the Met Center/Minnesota North Stars. She has also served on the Board of Directors for Ad Fed of Minnesota and the Board of Governors for the American Advertising Federation.